On the evening of May 21, 2026, Dong A University - Dak Lak Campus was filled with vibrant energy and cultural pride through the spectacular event “THE GREAT HIGHLANDS IMPRINT.”

This unique Central Highlands Gong Cultural Space program was successfully organized by talented students from the Faculty of Marketing and the Faculty of Tourism, bringing together tradition, creativity, and youthful enthusiasm in one unforgettable night.

The event was not only a spectacular cultural night but also the final term assignment of Hospitality Management students after completing the Event Management course. Under the guidance of their lecturers, students were challenged to transform classroom knowledge into a real-world event experience, from concept development, planning, communication, logistics, stage management, and guest coordination to on-site operations.

More than simply a cultural performance, the event became a meaningful bridge connecting the timeless values of the Central Highlands with the younger generation in today’s modern era. Through the echoing rhythms of the gongs, traditional dances, and immersive cultural experiences, students and audiences were able to feel the soul of the Highlands right in the heart of the university campus.

The overwhelming success of “The Great Highlands Imprint” once again highlighted:

• The creativity and professionalism of Dong A University students
• Strong teamwork and event organization skills
• The spirit of preserving and promoting Vietnamese cultural heritage
• The practical learning orientation closely connected with real-life experiences

The success of the event stands as a proud milestone for Hospitality Management students and an impressive example of experiential learning in action. Congratulations to all students, lecturers, and organizers who contributed to creating such an inspiring and memorable cultural night!